The man’s clearly some sort of genius. He’s created a complete industry out of pretending to predict the future and inventing jargon so that he can claim readily observable phenomena as prescience and insight. My hat’s off to the man for dressing up common sense and everyday occurrences as some sort of mystical secret that only he and his acolytes hold the key to. I mean, it’s better than bullshit. Generally speaking, he says some very prosaic and mundane facts about the changes that are currently happening to the music industries, and packages it as divine and ineffable wisdom from the future. I mean – seriously? “Multi-lateral consideration”? “Collaborative competition”? FFS. Try “cooperation”. Don’t just Google-whack. Explain.
Dubber/Leonard fight. It’s Biggie and Tupac for online marketing nerds who read Hypebot.
I saw him two times presenting last year. He explains everytime the same: The major labels go down soon, they did not catch the web 2.0 train, they did not know what to do etc. But to a question from the audience he had to admit that he could not go on with his own company because the major labels did not want to work with him. He had to change is predictions now a bit, because the majors still alive and some of them learned their lesson. For people who do not understand anything about the internet he appears as really as Futurist and I aggree with some of his statements. But these predictions are the biggest bullshit bingo I read in the last weeks. Perhaps I should write some own, but in the meantime: Read-Write Web had some good predictions for this year. Perhaps he should read them! http://www.readwriteweb.com/archives/2009_web_predictions.php
I think before everyone dismisses Gerd, who by nature of what he is trying to do needs to be speculative rather than factual, everyone should spend a bit of time on his blog @ MediaFuturist (http://www.mediafuturist.com/) to get a more in depth idea before judging
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Gerd Leonhard is so awesome.
The man’s clearly some sort of genius. He’s created a complete industry out of pretending to predict the future and inventing jargon so that he can claim readily observable phenomena as prescience and insight.
My hat’s off to the man for dressing up common sense and everyday occurrences as some sort of mystical secret that only he and his acolytes hold the key to.
I mean, it’s better than bullshit. Generally speaking, he says some very prosaic and mundane facts about the changes that are currently happening to the music industries, and packages it as divine and ineffable wisdom from the future.
I mean – seriously? “Multi-lateral consideration”? “Collaborative competition”? FFS. Try “cooperation”.
Don’t just Google-whack. Explain.
Dubber/Leonard fight. It’s Biggie and Tupac for online marketing nerds who read Hypebot.
I saw him two times presenting last year. He explains everytime the same:
The major labels go down soon, they did not catch the web 2.0 train, they did not know what to do etc. But to a question from the audience he had to admit that he could not go on with his own company because the major labels did not want to work with him.
He had to change is predictions now a bit, because the majors still alive and some of them learned their lesson.
For people who do not understand anything about the internet he appears as really as Futurist and I aggree with some of his statements. But these predictions are the biggest bullshit bingo I read in the last weeks.
Perhaps I should write some own, but in the meantime:
Read-Write Web had some good predictions for this year. Perhaps he should read them!
http://www.readwriteweb.com/archives/2009_web_predictions.php
I think before everyone dismisses Gerd, who by nature of what he is trying to do needs to be speculative rather than factual, everyone should spend a bit of time on his blog @ MediaFuturist (http://www.mediafuturist.com/) to get a more in depth idea before judging