The Mobilization Of Music
A key theme at Midemnet and Midem this year is what I like to call the mobilization of music. From services like Nokia's Comes With Music to over the air downloads to new mobile music apps, the cell phone seems to set to grab a larger piece of the music market and fan attention.
You already see it in Japan, Korea and other markets where up to 90% of all download sales happen via mobile. U.S. cell networks are just starting to catch up to our our overseas counterparts.
Mobilzation also provides an opening for companies trying to break Apple's stanglehold on players and downloads. I've been told that there virtually no new mp3 players displayed at last week's Consumer Electronics Show, but mobile devices that handled music well were everywhere.
What does this mean for music? Eliot Van Buskirk shares his "5 Ways the Cellphone Will Change How You Listen to Music" on Epicenter. How do you think mobile will change music?
Can we stop with the spurious comparisons to Japan and Korea? Of course the music download figures are high – more than 90% of the population are accessing the Internet on a mobile phone. Go to Japan and try finding an internet cafe outside Tokyo. They barely exist.
Thanks Jonh.
The better question is how is YOUR MUSIC is going to change MOBILE, and, with that question answered, you’ll get a chance to make some money.
I find that the more accessible portable music becomes the less I listen on the go.
That being said, I’m constantly listening while at home so while out and about it’s a nice break. Many others may follow the opposite routine as I, but who knows.
Plus, I never really listen while I’m moving and listening.
Just one music lover’s perspective…