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I think this new kind of monetization will drive a new form of monetization for music. People wouldn’t buy the music but the products related to the music which will reduce the earnings of musicians and may drive a decrease in the number of artists. 🙁
The talking head interviewing him says that paying for music is over, and that Imeem’s streaming model means represents that.
I would like to note that digital music sales were up in 2008 (I bought music), and sites like Pandora are extremely popular.
Imeem enables users to build playlists, stream and socialize around the music they like. What’s more is that partners Amazon and Itunes provide mp3 sales.
They are owned by the French Vivendi, the same company that owns Universal.
It strikes me as odd that Universal was that last to get on the bandwagon.
Regardless, at this point there are a lot of models going around, and the music industry isn’t hesitating in 2009.
Whether it’s Imeem’s new deal with the majors, Myspace Music (which worked out a similar deal recently), EMI rebranding itself as a music discovery engine, or Ticketmaster getting into social networking, one thing is clear:
Digital music is moving beyond its infantile stage, whether people can get it for free or not.