D.I.Y.

Daily D.I.Y. – Making YouTube Work For You

DailyDIY
FOR THE INDIE IN ALL OF US –  Recent surveys show that YouTube has become the #1 place online for music discovery; and assuming the major labels don't screw it up by muting all the good stuff, this trend will continue.. After all, why just listen to a new band when you can also watch it? 

But how do you stand out in the crowd and make sure potential fans are left with a strong impression? How do you make YouTube work for you?Youtube

  • Create your own YouTube channel.
  • Point fans to the best videos on your web site and blog.  Not only will they get to see the best stuff, but their views will help increase the count and help push those video up the rankings so its more likely that others discovering you will watch those videos first.
  • Encourage fans to tape things and post them.
  • But don't just rely on the fans. Upload your own videos.
  • Think quantity over quality, Get a Flip video and experiment.
  • Have fun. You're not the next Fellini.  Don't try.
  • Get creative: Use the new under water geo tags to pair cool Google undersea images with your videos. Combine the best single song videos in a full YouTube concert film.

How does YouTube work for you?

Bruce Houghton on 02/05/2009 in D.I.Y. | Permalink | Comments (4)
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4 Comments

  1. I have been reading hypebot for a few years now. A great resource for indie musicians. Thanks! Anyway, I thought I’d finally jump and comment. Youtube has been a great tool for us and there has definitely been a connection between youtube views and increased attendance at shows. I think people are jaded to bio’s and write-ups and video is a great way for people to get a sample of your performance and truly understand what you do, before they commit to going to a show. We’ve also created concert samplers of our shows and have concert presenters and promoters post them on their sites with our bio. Here’s our new “sampler” video (from an upcoming DVD).
    http://www.youtube.com/watch?v=KdCv44vncdk

  2. I have over 305,000 views and 947 subscribers on YouTube for my guitar lessons. I drive traffic to my own website where I get fans to subscribe to email list to get access to the TAB. Also, not all musicians focus on gigs, others can sell things online, licence their music, etc.
    Make sure you think about the keywords you want to attract (eg. style like rock, blues, etc and ‘sounds like’ perhaps). Put these words in the title, description and tags.

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