Orchard Grabs Gold For Pitbull’s “Krazy”
Nielsen Soundscan has officially certified gold the single “Krazy” by Pitbull featuring Lil Jon. As of January digital sales for the single exceeded 500,000 units. Pitbull was originally signed to TVT Records and his contract was acquired by The Orchard along with the label in bankruptcy proceedings in 2008.
Released on September 30 of last year, The Orchard mixed aggressive digital marketing with more traditional video and radio promotion. “The success of ‘Krazy’ demonstrates that new models, partners and approaches that mainstream, commercially successful artists can work,” said Greg Scholl, President and Chief Executive of The Orchard.
“The Orchard is the future. They know what they’re doing, they deliver on their commitments, and they are music people. Check back soon, cause this song’s going platinum,” said Pitbull.
wow!!
Lil wayne just released an album through http://www.dittomusic.com here in the UK, who would have thought such big sellers would go straight to a distributor!
It’s exciting to see The Orchard actively performing what some are now calling, “The Straddle”. Pitbull is a phenomenal artist with one gold album under his belt already (M.I.A.M.I.). I’m happy to see him lay down the gauntlet for hopeful indies and prove that he can go gold no matter the business model.