UK Consumers Prefer Amazon to iTunes
Despite only recently entering the market, Amazon UK has established a lead in user preference for digital media delivery. Strategy Analytics' “Digital Media Survey: United Kingdom Country Profile,” asked broadband users in the UK from which sites they would prefer to buy downloaded music, video and games. Amazon beat the competition across all three categories.
Preferred UK Websites For Buying Downloaded Media | |||
% of respondents | Video | Music | Games |
Amazon | 16% | 26% | 16% |
Apple iTunes | 11% | 23% | 5% |