Interview Series: Nancy Baym of Online Fandom
"The dynamics amongst fans and between fans, bands, and industry that happen online are reshaping the industry and will continue to do so. We are already at a point where the internet is in the middle of music culture, but where it will all end up is still unclear and wide open…
The biggest critical juncture will be an attitude shift in which the industry stops operating out of the fear of lost control and starts operating out of a recognition that online fans are the best promotional team bands can have, that they can build you audiences you never imagined possible, and that they deserve respect and collaboration even when you don’t like what they have to say.” – Nancy Baym
The Interview:
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