Kyle Bylin, Associate Editor
Bylin: During your keynote, Online Community and Fandom, you said, “The Internet has transformed what it means to be a music fan. Fans can and do build communities more rapidly and successfully now than ever before, with consequences not just for their own experience of music, but for everyone involved in the creation, distribution and promotion of music in any capacity.”
In The Social Affordances of the Internet for Networked Individualism, Barry Wellman and his associates concluded, “The developing personalization, wireless portability, and ubiquitous connectivity of the Internet all facilitate networked individualism as the basis of community.”
Q: How does the localization and mobilization of Online Communities and Fandom change the way we think about Mass Mediated Popular and Niche Interest Music Culture?
Nancy Baym: Mass mediated pop culture is going to continue. There will always be a market for the Britney Spears of the world. But like I was saying earlier about local cultures gaining transnational audiences, what used to be contained within tiny niches have increased potential to spread beyond niche status. This really came home to me when I heard Peter, Björn and John played between Diana Ross and U2 at a drive-in hamburger joint in the middle of Kansas.