Rockzimity Takes Nickleback Interactive
Kansas City fans need to leave their Bluetooth and WiFi enabled phones when they go see Nickelback in concert. Thanks to Sprint, they'll have access to Ace Marketing's Rockzimity – a mobile content delivery system – delivering exclusive Nickleback content..
Upon entering areas in and around The Sprint Center in Kansas City, fans will get a message via Bluetooth asking "Would You Like A Free Video From Nickelback?". Say "yes" and a download begins that is stored in in the phone. From there the content can be virally spread via email or Bluetooth. Fans with Wi-Fi can connect to the Nickelback via a localized network. Rockzimity was also tested successfully at Madison Square Garden and several Def Leppard shows.