Kansas City fans need to leave their Bluetooth and WiFi enabled phones when they go see Nickelback in concert. Thanks to Sprint, they'll have access to Ace Marketing's Rockzimity - a mobile content delivery system - delivering exclusive Nickleback content..
Upon entering areas in and around The Sprint Center in Kansas City, fans will get a message via Bluetooth asking "Would You Like A Free Video From Nickelback?". Say "yes" and a download begins that is stored in in the phone. From there the content can be virally spread via email or Bluetooth. Fans with Wi-Fi can connect to the Nickelback via a localized network. Rockzimity was also tested successfully at Madison Square Garden and several Def Leppard shows.