To tease the upcoming release of his new album "Relapse", media savvy rapper Eminem has combined  the modern self-inflicted leak with a very old school marketing tool, the album cover, and delivered the message to his 39,000 Twitter followers.

"This is getting getting very real," wrote Marshal Mathers aka Eminem accompanied by a link to a hidden Interscope web page displaying only the new cover which recreates his image using thousands of pills .This morning a new tweet states, "I'm with Angela Yee on Shade45 Thursday morning. Listen carefully." Shade 45 is a Sirius satellite hop hip station co-created with Enimem.

In the iTunes age, album covers have been relegated to postage stamp size graphics if visible at all.  Many complain about the loss, while others have tried to reinvent it.  For Eminem and his fans, what's old is now new again.