Last.fm Adds Visuals, More Personalization

Last.fm has introduced a new visual music player that combines its personalized online radio stations with a continuous stream of artist images, music videos and other media of the artist being played. Users can now also create multi-genre stations by mixing music tags – "80s" and "Soundtrack," or "French," "60s" and "Female" for example – to fine-tune their channel. Multi-artist radio enables users to launch stations based on combinations of their favorite bands.

And perhaps just as importantly for ad-supported Last.fm, the new music player also provides advertisers with new visual branding opportunities. A brief video demo: