Mobile Music $’s To Hit $5.5B By 2013, But Ad-Supported Could See Shortfalls
The report, however, found that those music services launched using an ad-funded model face a potential shortfall of as much as 50% to reductions in ad budgets. Other findings from the report include:
- Ringback tone revenues will exceed ringtones by 2010 as service adoption increases outside Asia
- The Far East & China will account for the largest share of mobile music revenues throughout the 2009-2013 forecast period, followed by Western Europe
- Aggregators must expand the depth and breadth of their portfolios beyond ringtones if they are to remain competitive
Whitepaper and further details of the study Mobile Music: Videos, Streamed, Full Tracks, Ringbacks, Ringtones & Downturn Analysis 2009-13 can be free downloaded @ www.juniperresearch.com