Yahoo Music Changes Boost Traffic
Last month Yahoo Music opened up its artist pages to third-party music services like Pandora, Last.fm and iTunes; and early results are impressive. According to Yahoo Music chief Michael Spiegelman in April artist pages, which represent about 37% of overall page views, saw:
- daily unique visitors double
- page views tripled
- visitors reaching the pages through search engines up 108%
- page views per user increased 40%
Traffic at Yahoo Music overall was up 13% in April, to 20.5 million unique visitors. Impressive, but still far behind AOL Music which logged 28 million unique visitors in April.
This shows that the Foxy Tunes acquisition is being integrated well and turned into a real business benefit.
On falling behind AOL, keep in mind that any of the big providers can buy market share by giving away streams at a loss. AOL is choosing to do that, while Yahoo is pursuing profitability.
But what’s the basis of AOL’s traffic? A detailed breakdown of what visitors are doing would be helpful.