I’m no advertising expert, but I think this is a horrible campaign. It misses the point. People want unlimited choice, but they don’t need, have the time for, or can afford the search costs for unlimited downloads. I reckon most people would be more than happy with an eMusic-type subscription at a download store with major label catalog. A few die-hards will download crazy amounts, but most people don’t need that much music. And I won’t even mention the DRM aspect. I can’t wait to see what these types of ads look like after the FTC requires companies to better disclose the limitations (DRM) of their products.
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I’m no advertising expert, but I think this is a horrible campaign. It misses the point. People want unlimited choice, but they don’t need, have the time for, or can afford the search costs for unlimited downloads. I reckon most people would be more than happy with an eMusic-type subscription at a download store with major label catalog. A few die-hards will download crazy amounts, but most people don’t need that much music. And I won’t even mention the DRM aspect. I can’t wait to see what these types of ads look like after the FTC requires companies to better disclose the limitations (DRM) of their products.