Buzz From NARM: A2IM To VEVO, Lessons Learned

• Indie trade group A2IM says it is joining Sony and Universal to launch the VEVO online music video service powered by YouTube according to Digital Music News.
• Hypebot's man on the scene Virgil Dickerson shares two takeaways so far via @suburdanhome
  • Artists and labels need to sign up to Sound Exchange or they are leaving money on the table
  • Don't overlook old school marketing methods like direct mail via Al McCree, Military Music
• Sony pushing a new pricing scheme and Walmart continuing their demand for environmentally friendly packaging.
• From attendees via #NARM
  • "Embrace all channels in a cost effective manner or we are gonna be in big trouble." – Rich Bengloff  ofA2IM
    
  • "…why there is not a Universal Music Group presentation…Is it about music anymore?"
  • several report light attendance

• Photo: One on one meetings begin via @NARM