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Harvard’s Twitter Research: Most Seldom Tweet And Men Follow Men

Twitter bird A new Harvard Business School based study of 300,000 random Twitter users in May of 2009 provided some interesting results.

  • Among Twitter users, the median number of lifetime tweets per user is one.
  • the top 10% of prolific Twitter users accounted for over 90% of tweets.

  • 80% are followed by or follow at least one user. By comparison, only 60-65% of other online social networks' members had at least one friend (when these networks were at a similar level of development). This suggests that actual users (as opposed to the media at large) understand how Twitter works.
  • Although men and women follow a similar number of Twitter users, men have 15% more followers.
  • An average man is almost twice more likely to follow another man than a woman.
  • On a typical online social network, most of the activity is focused around women – men follow content produced by women they do and do not know, and women follow content produced by women they know.
  • (More)  And you can follow Hypebot on Twitter here.

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