Jay-Z & Eminem Promote DJ Hero Game Collaboration

Jay-Z and Eminem performed together on Monday night at the Wiltern Theater in LA to promoter their collaboration on DJ Hero, the new game that aims to bring DJ culture, hip-hop, electronic, R&B and soul to the successful Guitar Hero platform.

From the press release:

Last week Activision Publishing, Inc. announced that JAY-Z and Eminem will contribute some of their popular songs to DJ Hero
and will collaborate on a special branded edition of the game that will
include an advanced version of the game's turntable controller, a metal
traveling case that transforms into a performance-ready DJ stand and
two exclusive music CD compilations featuring greatest hits and new
mixes from each artist. JAY-Z and Eminem will both provide downloadable
content later this year that will give DJ Hero fans fresh mixes of their material.

"JAY-Z
and Eminem are innovators and they share a vision for expanding their
genre by letting fans embrace technology and music in new and exciting
ways to get the most out of the experience," said Dan Rosensweig,
president and CEO of Guitar Hero. "JAY-Z and Eminem embody an
entire generation and will continue to influence popular culture. Now
their fans can experience what it's like to play the music, mix the
music and compete with themselves and others in a game that expands
with the user."

"A DJ has the ability to use music to
control people's emotions and is responsible for the entire vibe of a
room, a club or a party," said JAY-Z. "DJ Hero is the first video game that allows everyone to enjoy the unique experience of creating that environment."

"I
came up doing freestyle battles on local stages with other MCs and
DJs," said Eminem. "DJ'ing is an essential part of hip-hop and DJ Hero will give people all over the chance to experience the music from the other side of the turntables."

DJ Hero
immerses fans into DJ culture and a sea of music as they take turns
with their friends, scratching songs, playing along to the hottest
tracks and ruling the party. The game's innovative turntable controller
was created exclusively for the game and features familiar DJ tools
including a fully-rotating turntable, sample buttons, effects dial and
cross fader. Players master various DJ techniques as they play along to
visual cues for scratching, blending, cross fading and sampling, and
can also add their own creative spark by choosing to add a variety of
effects, samples and scratches. Social expression is heightened with
euphoric multiplayer gameplay where two DJs can battle competitively or
have a player join in to emcee over any track in the game using any USB
compatible microphone. Additionally, gamers can rock together as DJ Hero features DJ-guitar exclusive mixes played with a turntable controller and Guitar Hero® guitar controller.

DJ Hero is part of a highly anticipated fall video game lineup that includes Guitar Hero® 5 and Band Hero™,
which will redefine how consumers interact with music. Through unique
partnerships with some of the hottest rock, hip-hop and top 40s
artists, these games are bringing more fun ways to explore, share and
participate in music for millions of people around the world.

DJ Hero
is being developed by FreeStyleGames for the Xbox 360® video game and
entertainment system from Microsoft, the PLAYSTATION®3 and
PlayStation®2 computer entertainment systems and the Wii™ system from
Nintendo. The game is not yet rated by the ESRB. For more information
about DJ Hero, please visit djhero.com.