Success Begins In The Niche


a specialized market;  a place, employment, status, or activity for which a person or thing is best fitted;   a habitat supplying the factors necessary for the existence of an organism or species

In the new music industry, success begins in the niche.  Start where you are wanted. Use that base to build a bigger and broader audience. Then repeat the process.

Whether its Irish partiers, thoughtful thirty-somethings, redneck blues loving punks or you're church in South Florida, begin you're efforts wherever and with whomever you're most likely to find a receptive audience. If they like what they see and hear, they'll tell their friends. Their friends have friends and some of them are bloggers or DJ's; or at least they have other friends.

It can take longer to become successful this way and your definition of  success may need to be  adjusted. But the good news is that success built from the niches lasts a longer than the mass media, big hype, big hit success that barely exists any more.

Your niche is the foundation upon which your house is built; and if you're any good at maintenance, you can live there happily for a long time.

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  1. I saw a great band last night, and the same thought popped in my head. Blogging about it soon. Kudos Hypebot you’re now on the same wave length as my brain!

  2. Yeah agreed it all starts with the Niche. The Penny Black Remedy (London based gypsy, country, punk band) are carving a niche for themselves. Its not as easy as 1,2,3 but once a niche is established it gives you a good foundation to move forward. Kudos HypeBot x

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