A Look Inside Topspin’s Premium Offerings

Deluxe and limited editions are one of the new tools in the artist monetization Toolkit that seems to be working. Think of it as music's version of retail up-selling ("Do you want fries with that 99 cent burger?")  Nine Inch Nails was one of the first to use it effectively offering versions of a new release from for free to $5, $15, $75 and even $300.  Whatever your level of income of interest; there was a product for you.

Topspin is helping to refine the concept of premium music offers with a series of deluxe and limited edition packages, and Topspin's lead guru Ian Rogers has been recording the unboxing of several of them.  These clips aren't going to win awards at Sundance, but they provide some insights into this effective marketing and monetization strategy.

And if you're thinking that your band is not "big enough" to start charging fans a premium, then maybe your not thinking enough out of the box about what you'd put into your deluxe box to make it worth buying.