Trent Reznor Says No More Social Networking
The reason no record label knows how to market anything to new media is they don't live there…
They don't get it because they don't use it. What you've seen happen with the marketing and presentation of NIN over the last years is a direct result of living next to you, listening to you, consuming with you and interacting with you. Directly. There's no handlers or PR people here, it's me and my guys – that's it.
…I will be tuning out of the social networking sites because at the end
of the day it's now doing more harm than good in the bigger picture and
the experiment seems to have yielded a result. Idiots rule…" – Trent Reznor