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Music & The Creative Class: Why Place Matters To Music & Music Matters To Place

Trent Reznor Says No More Social Networking

NIN "It's been an interesting experiment over the last couple of years or so. Faced with leaving the infrastructure of traditional record labels and figuring out what the right thing to do is in this new world - I found myself realizing that for me to have any concept of how to interact with the community and know what they might want / what they find appropriate, I need to immerse myself in that world and live it for a while.

The reason no record label knows how to market anything to new media is they don't live there...


They don't get it because they don't use it. What you've seen happen with the marketing and presentation of NIN over the last years is a direct result of living next to you, listening to you, consuming with you and interacting with you. Directly. There's no handlers or PR people here, it's me and my guys - that's it.

...I will be tuning out of the social networking sites because at the end of the day it's now doing more harm than good in the bigger picture and the experiment seems to have yielded a result. Idiots rule..." - Trent Reznor

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