INgrooves Partners With Topspin For Custom Direct To Fan Marketing Solutions

Digital distributor INgrooves can now offer Topspin's technology-driven direct-to-fan marketing, management and distribution platform to is artists and labels. This is the first enterprise marketing services deal with a digital distributor for Topspin and will provide another way for INgrooves’s artists and labels to maximize sales.

The partnership expands the suite of services that INgrooves provides to its clients and makes Topspin available to a large stable of notable independent artists and labels. Topspins is designed to help artists generate direct-to-fan demand for their music using three distinct channels: viral marketing, target marketing and direct marketing. Then data-driven feedback is used to help optimize the artist’s marketing strategy.

The Crystal Method is the first INgrooves artist to launch a promotion via Topspin. The band  recorded the soundtrack to the new X Games 3D: The Movie, and a promotional contest will result in a winner flying to LA to see the movie and go to the X Games.  Topspin is providing the engine…

to take the promotion viral, and to take the entries via their widgets.  Those who enter will also receive a free download of “Drown in the Now”. INgrooves’s next artist to take advantage of the Topspin platform will be Way Out West expected live in August.

"INgrooves have done amazing work for 3AM, and particularly for The Crystal Method over the last few years.  It has been fascinating watching them grow to the point where they are able to successfully handle the US release of new albums, like "Divided By Night". Commented Richard Bishop, 3 Artist Management.  “We have been in conversation with Topspin since they first opened their doors, looking for the best way to get into business with them.  From our perspective, working with both INgrooves and Topspin together, and combining INgrooves' strengths in digital marketing and aggregation, with the potential to reach out directly to our consumers via Topspin, provides The Crystal Method with an ideal opportunity to open new doors."

“We’re happy to be partnering with a distribution and marketing leader like INgrooves,” said Ian Rogers, CEO at Topspin. “Seeing Topspin’s toolset in the hands of people who are breaking new ground in marketing and distribution every day is very exciting.”

“Direct-to-fan distribution is an important piece of the overall distribution puzzle for an artist” said Robb McDaniels, CEO and Founder of INgrooves. “Topspin’s solution provides a unique opportunity for our artists to customize and personalize the fan experience, and we are happy to be working with Topspin’s great team to make this a reality.”