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Perez Hilton Prances Into Warners As Predicted

Perez hilton cartoon What has been common gossip column gossip knowledge for months has come true.  Hollywood gossip whore Perez Hilton has been given his own record label by Warner Music.

Showing his deep intellectual grasp of the industry, Hilton told Entertainment Weekly, "I have an ear, which is really important in the music world - to be able to hear a hit and to be able to know who has a good song or not…".  And it appears that Hilton is part of Warner's promised 360 deal revolution, " I'm more than just an A&R person. I'm also a marketing person. I'm also a manager."

Perez's dubious claim to A&R fame is the he was an early supporter of Mika and Lady Gaga. ""I saw the potential in her from the very beginning before any one else." He'll announce his first signing later this money. (I wonder where all will be revealed?)

Do you think giving Perez Hilton his own record label was a smart move for Warner Brothers or if this just another example of a major label throwing money down the drain?