Social Media

Falling Traffic At MySpace Will Cut $100 Million From Google Ad Payments

image from traffic.alexa.comstats via Alexa

Falling traffic at MySpace will cost it $100 million in payments from Google ads according to estimates offered by executives of parent company News Corp. In 2006 Google agreed pay $900 million for the exclusive right to provide search advertising to MySpace over three years based on traffic volume. “We’re still losing traffic,” admitted Chase Carey, chief operating officer of News Corp. “It’s a business in transition.”

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  1. Now their ad sales team will actually have to sell…Ive also seen some research that show how dramatically music plays have gone down since they disabled the auto play feature.
    Myspace really need to deliver a better user experience & value proposition if they want to reclaim their former audience.
    – Danny

  2. I’d have to agree that Myspace will not reclaim their former audience. Much better tools have evolved for musicians to establish an audience, network, distribute and promote. There must be a very small percentage who can still use it efficiently as part of their online strategy.
    Lee J.

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