Music Marketing

New Weezer CD + An Official Snuggie Only $29.99!

image from adweek.blogs.com
Yes, this is a real product. River Cuomo told Rolling Stone back in May that he and his Weezer bandmates were in talks to produce an official “wuggie” version of the body blanket that’s been dominating off-hour tv commercials in recent months.  Now River’s dreams have come true and Snuggie is producing a special edition with the Weezer logo plastered on the front and packaged with a copy of the band’s new CD Ratitude (“A $15 value!) all for the low, low price of just $29.99.

Here’s the TV commercial to prove it:

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