Tube Time Continues To Rise
Nielsen’s latest Three Screen Report shows strong year over year viewing growth with online video up 34.9% and DVR use up 21.1%. Given the consistent spike in usage among the three screens of television, Internet and mobile, consumers are actually adding video platforms to their schedule, rather than replacing them.
Read a pdf of the full report here.
I’d speculate that the Q3 growth has something to do with the 22% unemployment rate.