Are A New Breed Of Artists & Musicians Emerging From The Digital Swamp?
Press Pause Play
If you accept that music, art and media are effected by the environment in which they were created, then the quantum shifts caused by technology and the net are changing not just the way art is consumed, but also how it is created and the perspective of the creators. That's the premise explored in the forthcoming documentary PressPausePlay. According to the film's web site:
"A new generation of global creators and artists are emerging, equipped with other points of reference and other tools. The teachers arenʼt certified schools anymore – itʼs web sites, discussion forums and a 'learn by doing' mentality… Collaboration over hierarchy, digital over analog a change in the way we produce, distribute and consume creative works."
More Plus A Preview & More Video:
"PressPausePlay is the first film to capture this new ecosystem," the site continues. "We meet the creatives at the frontier of production, the technical enablers of collaboration and distribution, the artists, the pop stars, the film makers, the business men, the visionaries and the ones left behind. Itʼs a story from the smallest molecule to the largest corporation. Itʼs a snapshot of today, but at the same time predictions of a near future.”
Watch a preview:
Brenda Walker opening the video is perfect. Artists these days are only restricted by how much time they are willing to put into learning from others. The internet can help take you from 0 to master in almost any skill you would like. What will set people apart is the creative energy they put into their projects. Cannot wait for the full film. Thanks!
It’s probably worth noting that this “documentary” is sponsored by Ericsson, a huge world-wide telecommunications equipment and services provider. It’s worthwhile being at least a little skeptical when “revolutions” are proclaimed by powerful vested interests. Not that things aren’t changing and shifting in interesting directions, mind you. But let’s keep an eye on context. And let’s always remember that no one predicts the future very well, especially global corporations.
…sounds like a lot of hoopla about nothing to Tone Bloke.
Bottom line is music artists and film makers still need to align with major corporations to be able to penetrate into our mass culture. Sure there are cases of MySpace bands getting successful and YouTube celebrities.
But let’s not fool ourselves here… Even if the most gifted garage band/film maker out there has a massive digital prowess (rarity) and penetrates the internet/mobile worlds with some level of success…
— are they able to compete with the major corporations? The very same corporations who totally blew it with the internet (still are) and are now demonstrating that they are blowing it with the one new space that can save them – mobile.
One can only wonder what may come if these corporations really new how to grasp the new technologies coming our way… If history can have any role in the answer — it is no.
“The teachers arenʼt certified schools anymore – itʼs web sites, discussion forums and a ‘learn by doing’ mentality”
Just the idea I was having yesterday while listening to a university rector talk about *formal* education as being the “escalator to social economy”: “you get there and you’re in”. Maybe he’s not aware of the digital revolution?
Cheers,
“The teachers arenʼt certified schools anymore – itʼs web sites, discussion forums and a ‘learn by doing’ mentality”
this is a funny thought… as a society built around hierarchy and levels of certification. We’ve hidden behind our degrees and our resume’s as this “analog” life turns digital and hands on. People/professionals will start building their personal brands through social media platforms and create their own certifications and credibility. Their interactions and work produced through these platforms will ultimately determine their level of education and not necessarily an institution or corporation.
food for thought any way…
The one who can wear the most hats wins. Maybe? Exciting times we live in.