Facebook Blows Past Yahoo In Display Ads
It took Facebook just 6 years to best the entire Yahoo family of sites when it comes to display ad impressions. The big daddy of online advertising is Google. But the bulk of their success comes from search ads rather than display. (graphic via CNet)
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It’s interesting that many marketers always downplay how image display ads are on the decline, but I’m constantly seeing just the opposite. Just recently, Google has decided to allow their sites the ability to sell various ad formats: image, text, rich media, and video ads.
This will enable publishers to unleash their creativity and engage potential customers across the Web. Facebook is the powerhouse of creating image ads and just another alternative for marketers to include in their promoting campaigns.
Brisco & Associates use image display ads to promote business branding online and drive local web traffic http://www.getlocalwebtraffic.info