Over at our sister blog Music Think Tank, there are two new posts up. One is from Chris Bracco, the digital marketing coordinator at Intrigue Music, LLC, on how to craft a killer pitch letter and get your music on blogs. The other, from Esther O’Connor, owner of Redhead Records, is on how the joy of discovery plays into marketing in the brave new media world.
From The Essay: "One possibility in my mind is to maximize the excitement in the sense of discovery. If you are marketing cleverly on the internet and a music lover (who is predisposed to like your music) ‘stumbles’ across you or your artist that sense of excitement is powerful stuff. Like finding treasure on a beach or seeing something of value glint among the grass, therein lies the basic human excitement of discovery."