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HOW TO: Build A Twitter Strategy for Your Band

Megan Berry, a Marketing Manager for Klout, has written a great overview of the questions that businesses need to ask themsevles and consider before crafting a Twitter strategy.  Her five insights are just as applicable to your next band meeting on social media as they are for the boardroom. (via Mashable)twitter-logo

Strategy For Your Band:

  1. Choose Your Audience - Who do you want to reach?
  2. Understand How They Speak - Listen.  Then share.
  3. How Much is a Twitter Lead Worth? - Determine value.
  4. Set A Goal and Track It - Define goals.  Allign metrics with success. 
  5. Define Your Approach - Find a style that matches the cause.