Megan Berry, a Marketing Manager for Klout, has written a great overview of the questions that businesses need to ask themsevles and consider before crafting a Twitter strategy. Her five insights are just as applicable to your next band meeting on social media as they are for the boardroom. (via Mashable)
Strategy For Your Band:
- Choose Your Audience - Who do you want to reach?
- Understand How They Speak - Listen. Then share.
- How Much is a Twitter Lead Worth? - Determine value.
- Set A Goal and Track It - Define goals. Allign metrics with success.
- Define Your Approach - Find a style that matches the cause.