How To Create A Great Digital Musc Strategy

image from news.cnet.com "What does it mean to be an artist in 2010? What is a record company? A music company? A recorded music company? How do we define and work on music marketing within an ever-changing environment? 'And what about music?' you might ask me. Surely, music is the core of everything."

Thus begins the intro to one of the most thorough overviews I've seen anywhere on what makes a great digital music strategy. It comes from the French blogger Virginie Berger on Owni.fr. That's about all we know, except that as Kyle IM'd after discovering it yesterday, maybe we just need to post this every day and go home. Of course we each already work from home and the music business is changing… hourly. But these 25 pages are a great place to start or to return to for inspiration. If I owned a record label or music marketing company, I'd make it required reading followed by a pop quiz to prove everyone understood and retained the material. (Click on "Full" below the SlideShare screen for easier reading.)

How To Create A Great Digital Musc Strategy

Share on:


  1. This is very cool, and thanks to Hypebot/Mme Berger for providing it. One thing worth mentioning is that she doesn’t identify the best way to become a “geek” about your stats: Nimbit (!)
    We’ve got all kinds of tools designed to let you measure not only your sales, but how your marketing and promotions convert to everything from site traffic to fan demographics, and all kinds of (exciting new!) mapping features.
    This isn’t supposed to be a commercial (BUY NOW!!), but much of what Valerie suggests (and a lot of what she should’ve) is currently offered in one place by Nimbit. We offer you the ability to find more fans, make more money, and have less hassle. C’est magnifique! http://www.nimbit.com

  2. Mike – I would never deny you props. Kyle IM’d it to me yesterday and I’m not sure where he saw it, but Music Ally has been excerpting it for days.
    As we all wrote the real props go to the original author for pulling it all together.

  3. Heh. I figured as much. Was just joking around. And you’re right, all the credit in the world goes to Virginie Berger, who seems to have done a fantastic job.

  4. Hello Scott,
    Thank you for your comment.
    I know about Nimbit, but I originally wrote this article for the French/european market.
    Nimbit is pretty unknown around here. That is why I did not mention it in this version.

  5. Hello Chris,
    Sorry for disappointing you on SEO and Viral marketing. I am not specialized in everything, I only try to help with tips and advices.
    I agree there is far much more to talk about. Will try to be more specific in a future version.

  6. Hi all,
    I am the original author, Virginie Berger.
    Thank you all for your comments.
    Bruce and Mike, thank you very much for posting my article, regardless where you found me.
    Thanks for your nice comments to.
    France is a no man’s land in terms of music marketing, I mean artists and record companies are still working as “before”. There is a huge span for improvement music strategie(s) wise.
    SO thanks to you, thanks to your articles, it opens my thoughts and keeps me motivated…

  7. This is a great article. Musicians often forget to take their music serisouly when it comes to bussines.
    most of them prefer to have someone else taking care of their career or avoid gigantic elephants in the room.

Comments are closed.