AudioLock, an online proprietary watermarking service, is offering protection for digital and physical promos by automatically tracking illegal downloads. The system continually searches sharing sites and the internet for potential copyright infringements. If one is detected it can identify the individual the copy was originally sent to thus identifying the pirate.
For some the service could be a cost effective solution, helping to make prevention possible. For others, this could be a great way to track the songs they give away. It also allows users to send take down notices. The jury is out on whether this service is forward thinking or not. What do you think?