This is a great short video that gives insight into why it's important not to think you know your consumer base, whether they be readers or fans of music.
With the internet and digital technologies driving rapid change within the music industry, articles about new releases and who has been hired and fired are no longer enough. Our up to the minute industry news alongside insightful commentary helps our readers sift through the rumors and developments to find the information they need to keep their businesses moving forward.
Hypebot is read daily by more than 30,000 music industry professionals including executives and senior staff of music related tech firms, internet based music sites, every major label group and most indies as well as many managers, artists and members of the live music community:
!OEDIV YNNUF YREV
Cute Jackie… Have a great weekend.
This video was absolutely epic:O