Music Marketing

NuMuBu: We “Empower” Indie Musicans & Stuff

Capture9745

If nothing else, NuMuBu, self-described as “The Music Industry Network,” certainly has some very ambitious goals going for it and, in theory at least, has orchestrated a semi-elaborate system to help fulfill them. Of course, what site these days doesn’t promise to “empower” artists and musicians? Oh. All of them.

"NuMuBu makes me feel extra skeptical."

If you watch the video on their site; they have a rather nuanced, yet severely naïve perspective on what’s happening to the record industry in the digital age and how they’ve ever so conveniently positioned themselves to fulfill every single need of the up-and-coming artist. Wait a second. So, artists will no longer need a record label, distribution deals, a degree in marketing, or a lot of money? All they need (now) are some recorded tunes, a computer, and some time, and NuMuBu.

That’s it; indie music success. I guess, call me crazy, but if it were that easy, maybe things wouldn’t be so confusing. And just maybe, it’s a little misleading to promise artists that you are the do-all, be-all, end solution to their career, as if, you know, many, many other leading companies haven’t already spent years innovating in this space and making that happen. That's not to say that there isn't room for competition and that artists–of some variety–won't find this site useful; it's just that, for whatever reason, "NuMuBu" makes me feel extra skeptical.

 

Share on:

4 Comments

  1. Not to mention typos on their home page. It’s hard for me to trust someone who doesn’t proofread.

  2. I wish them the best but I’ve never seen a start up succeed when trying to be best at everything. Find the one thing you’re great at. Focus on it like a laser. Win in that arena, then expand. I could be proven wrong and perhaps their strategy plays out to perfection. I hope so, but it goes against the process of every successful start up I’ve ever seen. Regardless, God speed NuMuBu

  3. @brentalicious Thanks for expressing your positive thoughts.
    We completely agree that it is important to focus on one (or a few) things that you’re great at. Contrary to the original post, our one good thing is “to compliment the best of the currently offered services on the web,” by providing users with complimentary tools and features on platform molded for the music industry.
    Despite the current problems, we believe that there is a brighter future ahead for the music industry and want to work with and promote everyone who maintains that same vision.
    Thanks again… and Godspeed to you brentalicious

  4. When I was in undergrad I had the same idea they did but then realized (while I was working towards my music business masters degree at NYU) that it was too large a task for one company to tackle and actually gave up until one day I realized I was already doing part of it (which was connecting musicians with reliable and reputable industry professionals)!
    Check out my company — its actually called THE MUSIC BUSINESS NETWORK. There are 2,000+ individuals in The Network and I created it in late December of 2008 to better connect all of the NYU entertainment programs.
    Check it out and let me know what you think. We are currently hosting a digital networking event all month on FB. Our next physical networking event (we’re based in NYC) will be some time in September.
    Here’s The Link: http://ht.ly/2jPbE

Comments are closed.