A case study that is part of a new report on the growth of virtual good sales estimates that Snoop Dogg has sold more than $200,000 of branded virtual goods across several social networks. Snoop has generated sales across social platforms like Gaia Online, Zwinky and Viximo’s network of social networking partners. On social game WeeWorld, his sales are 2.5 times more than non-branded goods.
“My virtual items are off tha chain jacc! It’s a world and a movement that I have been down with since day 1,” says the rapper.
The report by social gamer Viximo and virtual goods platform Virtual Greats predicts that branded virtual goods (BVGs) will reach $150 million in 2013 and $318 million by 2015.
Branded items represent just 1% of the current $3.1 billion virtual goods sector, but that percentage is expected to expand rapidly.