3 Things The Music Industry Can Learn From Gaming

image from static.howstuffworks.com On the MIDEMblog, Albin Serviant, the CEO of interactive music company offers some critical lessons music professionals could learn from the video games industry.

    • #1: Consumers like to be social while they are entertained

  • #2: Consumers like to personalise their entertainment.
  • #3: Consumers want to gain status through competition.

"Today’s fan wants more than just a track," accoding to Serviant. "They want a participative, personalised experience in a social environment.  This is something they had in the analogue world as they listened to LPs with friends…and now they are seeking it in the digital world."

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