Late last night, ReverbNation registered their 1 millionth artist to the platform. To celebrate this event, the staff at the company are rewarding the Latin group PANA! with a package of free services and merchandise. Having launched in 2006, ReverbNation considers this to be an important milestone for the company.
Why have they been so successful? “We have always focused on serving the needs of the Artist, sometimes to a fault," CEO Mike Doernberg explains. So too, COO Jed Carlson, adds, “Much of our success can be attributed to our products and processes." Given the sheer glut of music services and artists out there, it's interesting to see which ones rise in membership. What can we learn from this?