Combining Email Marketing With Social Media Rises
Email marketers for music and other media are increasingly adding social media using elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in their email campaigns. A new survey says the combination is the top tactic marketers worldwide expect to increase budgets on in 2011.
According to a November 2010 survey of business executives around the globe by StrongMail, nearly two-thirds of companies will increase spending on email marketing, and 57% will put more dollars toward social media marketing. Search took a distant third place with 41% of respondents indicating they would spend more.
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I’m kinda surprised no one has called this yet. TopSpin’s suite of tools is still the one to beat but Nashville based MoonToast’s Fan Impulse launched Dec 23rd and should be well positioned to do well in the social commerce space.
There is no doubt that email marketing is one of the most important things in Music marketing these days.
Such a great asset if you do it right.
I think email marketing and social media are good combination for the development of your business and company, email marketing allows you to get more customers while social media help you promote your sales and products.