Facebook Refers More Video Streams Than Yahoo!

Facebook has beat out Yahoo! in video referrals for the first time ever. They're now second to only Google, says a new study by TubeMogul. It now accounts for 9.6% of all referred video traffic to media companies. Notably, Google refers around 65% of that traffic. While Facebook may never catch up to Google, the fact that it's winning out over Yahoo! is compelling. Perhaps this data point isn't surprising, but it's still interesting. Take a look: