Facebook Exec Says: “We Are In The Music Space”
(UPDATED) When asked if Facebook would use it's social platform to reinvent the music industry like Zynga changed gaming, Ethan Beard, the Director of the Facebook Developer platform, replied " We are in the music space." Beard was referring to Connect and the ability for outside music companies to tap into Facebook's social network, and as proof he shared how Facebook helped grow Spotify.
Video & How Facebook Grew Spotify Traffic:
According to Beard, when Spotify integrated Facebook into it's platform, traffic to Spotify increased 4X, making Facebook their top referrer of traffic. “We want to focus on building out the building blocks of the social graph so companies can build on top of it,” said Beard.
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Just to be clear,
“traffic to Spotify increased 4X,”
should have read
“traffic to Spotify *from facebook* increased 4X”.
The way you have stated it here makes it seem like simply adding facebook connect increased Spotify’s entire amount of traffic by 4x, instead of just the traffic referred from Facebook. Big difference there.
-Mark
Partners In Rhyme Inc
http:www.partnersinrhyme.com