"MP3s get about as much respect as Enrique Iglesias. Nobody holds them precious. Nobody collects them the way they do LPs or even CDs. And the disposability and intangibility of MP3s surely has contributed to the idea that the vessel and its contents have little or no value and can be taken for free." - Chris Kornelis, Seattle Weekly
LimeLight, the online mechanical licensing clearance service, sent over their list of the most requested songs for mechanical licenses in 2010. This is worldwide. It's an interesting glimpse into the songs that performers consider to be important verses those that fans hear on the radio. The company did note that holiday titles are excluded from this list. Take a look:
According to the results of a survey conducted by The Pew Internet organization, 33% of Internet users have paid for digital music online. It's hard to say. Is this newly released statistic surprising or upsetting? At first, it's impressive to think that anyone buys digital music, considering the prevalence of file-sharing. Then again, it's upsetting that the number isn't a bit higher.
1. More Support For Each Other. It takes a team to launch any effort, whether it’s releasing an album, getting a song licensed or just getting more fans and followers. I see all too often artists going for it all alone without any help and support, some sadly don’t even get support from fellow band mates, because they have made up a story that unless they have a professional full time manager or a booking agent that they can’t get help.
On Music Think Tank, Kyle Bylin ponders the value of digital collections and ownership. Ebooks and music are digital collections that are worth nothing. With the increasing popularity of ebooks and continued popularity of music downloads, Kyle wants to know if digital collections should be worth something. Leave your thoughts on Music Think Tank.
He states: “You own an iPod and Kindle, but not the songs or books on them.”
- The Superstar Effect. (Lefsetz)
- Apple Will Sell $2B in Apps in 2011. (TC)
- CD box sets are priced up to $1,200. (NO)
- How Apple Reinvented Music Distribution. (Giz)
You may not be able to download a concert, but you can stay home instead. That appears to be exactly what people are doing. Why? Many fans pointed out that expensive tickets aren't the only reason why they've hidden their wallets from the "TicketBastard" juggernaut.
1. The Rise Of The Musical Middle Class - We talk about a long tail of artists - a new era with fewer superstars but more musicians and other creatives making a living doing what they love. We know it already exists. Hypebot and our sister booking agency Skyline Music exist in this space and serves these artists. But 2011 is the year when I believe the Musical Middle Class will become a major force driving the new music industry.
50% of social-media campaigns will fail. That prediction comes from Gartner. From the perspective of interactive marketer Adam Kmiec, "Social media has become a self-propelled hype factory." Every day another new social platform is released. These bright, shiny objects are chased. The Kool-Aid gets drunk. Then, a day later, the next big thing comes along.
For the week ending Dec. 27, 2010:
Ready or not, 2011 is upon us. The new music industry has traveled down a long and winding road. It's not over yet. As 2010 passes by, many predictions are being made about what lies ahead. Rather than add to the prognostication and vast hope for the launch Google Music, Spotify coming stateside, and Apple getting into the subcription / music streaming / digtial locker sector, I'm going to outline some wishful thinking.
Here are 4 things I hope for the new music industry in 2011:
- 4 Social Media Marketing Predictions for 2011. (Mashable)
- Facebook Overtakes Google As Most Visited Website In 2010. (TC)
- 65% of internet users have bought content online. (Ars)
- Radiohead Charity Pay-What-You-Want DVD On BitTorrent. (TF)
Clearinghouse ChillingEffects logged 12,000 DMCA cease and desist notices, some for a single URL and others like for The Pirate Bay containing hundreds. Across all categories and territories, the music industry led the list. Details:
Music intelligence platform The Echo Nest has announced a deal with the British Broadcasting Corporation to power the clip-to-clip recommendations in the BBC's nw Music Showcase - a media aggregation hub that gathers all of their music and music-related video and audio clips. The partnership comes hot on the heels of Echo Nest's recent deal to develop music discovery opportunities with MTV Networks.
Music Biz News: Samsung's iPod Touch, Music Apps Sued, Leaky Labels, Is Twitter Liable?, Rovi & More
- Galaxy Player: Samsung’s iPod Touch Clone to Debut at CES 2011 (Wired)
- Apple, Pandora, Others Sued for Transmitting User Information (Evolver)
- In 2010, record labels got leaky (NPR)
It's a holiday tradition for Hypebot to host an online networking party. So on Christmas eve we sent out the invitations and so far the response has been great. Stop by, say hello, tell us about your self and share what you have planned for 2011 with our active and growing community of new music industry activists. Opinions and shameless plugs encouraged here.
On Music Think Tank, Brian Carpizo posts about how concert ticket prices have changed and increased since 1966. One factor that affected ticket prices was the decline in recorded music revenue. According to Brian, we have reached the ceiling for ticket prices and can’t go higher. From his information and chart, he states:
There have been rumors of a new Android music app from Google for weeks. Now a leaked 50 sec. video gives a detailed demo of the new features of Android’s default music app. The new app is both more colorful and comparable to the Apple iPhone iPod music player than the current Android app. It may also offer a glimpse at the look, feel and features of Google's planned music service.
Watch the video:
Email marketers for music and other media are increasingly adding social media using elements like “share with your network” and buttons to connect with brands on Twitter and Facebook in their email campaigns. A new survey says the combination is the top tactic marketers worldwide expect to increase budgets on in 2011.
Music Biz News: Apple & Pandora Sued Over Apps, Musicians We Lost, CityVille Explodes, Arcade Fire & More
- Apple and a number of iPhone app makers including Pandora were sued Monday for allegedly helping advertisers secretly create profiles of iPhone users, including their location, without their consent. (Epicenter)
- In Memoriam: Musicians We Lost In 2010. (NPR)
- Are you a resident of CityVille yet? Zynga's CityVille has blown past Farmville and is exlploding on Facebook. It's obviously a great place for bands to be. Have any Hypebot readers explored marketing music or reaching out to fans on CityVille? We'd love to hear from you.
As we end the year, Hypebot asked some of our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back - about the state of the new music industry. We think you'll find their answers both enlightening and hopeful. Take a look and come back and share what you think is ahead for the music industry in 2011.
Inside a Facebook study of 1 million status updates from U.S. English speaking users, are indications that when you post may matter if you want to have the maximum impact. Social networking users write about certain topics at certain times of the day and if an artist's posts - particularly the more personal musings often shared on Twitter - match those moods, they are more likely to go viral.
Music Biz News: Rise & Fall 2010, Jenner On Lockers, Remix Dylan, Limewire Damage, Moombahton & More
We hope you're enjoying the holiday break, but Kyle and I are taking turns staying on top of things so you don't have to. And just in case you haven't (or even if you have), stop by our holiday online networking party, say hello and plug your big 2011 projects. See you there...
- A look at the rise and fall of musicians in 2010. (The330)
- Peter Jenner on music locker services: "...if the services are not licensed then they will just develop unlicensed, and Napster and p2p will seem like vicarage tea parties." (MidemBlog)
- Sony's Remix Project gives fans a chance to remix Bob Dylan's "Subterranean Homesick Blues" and won a trip to SXSW.
More Music Inudstry News & Commentary:
This week on Music Think Tank, Bobby Owsinski posted six reasons why the album format died. Michael Brandvold explained how to use social media with an official website by using the KISS website as an example. Brian Carpizo posted about the increase in concert ticket prices and how prices have hit a ceiling. Happy Holidays!
- Paramore confronts trouble as two of the founding members leave. Tells all about their WMG 360 deal.
- Can you guess? What streaming music service has the best search results of all?
- Introduce yourself to the Hypebot community during our ongoing holiday online networking party.
It's become a holiday tradition for Hypebot to host an online networking party. Much of the business shuts down during the holidays, but we keep publishing on a lighter schedule and many of our readers are using the down time to work on exciting projects to unveil in 2011. Others are just looking for a constructive solution to the pre-holiday work day blahs. Either way, get involved:
- VEVO has redesigned its home page a CEO Rio Caraeff’s blog post explained the new layout and design in a blog post.
- Game Off! Viacom Dumps Rock Band on Investment Group (MediaMemo)
- Why wait for the album? The Flaming Lips To Unveil New Music, One Song At A Time. (NPR)
In an interview with Billboard, Lyor Cohen, the CEO of Recorded Music for WMG, confided that he thinks, "Paramore is going to be very special and demonstrate what we mean by alignment." Similarly, in a New York Times piece, writer Jeff Leeds wrote that executives and talent managers "cite Paramore as a promising example of a rising new model for developing talent, one in which artists share not just revenue from their album sales but concert, merchandise and other earnings with their label in exchange for more comprehensive career support."
Google search results define our world. To anyone, looking for anything, the first 3-4 options in a Google Search are the only sites that exist online. We all know about the latest and coolest music sites and services. The average person doesn't. If a friend doesn't tell them about Tubeify and they don't read tech blogs, they'll never hear about it. Save for a stray alert on Facebook or Twitter, most people won't hear about these sites unless they're searching for them on Google. Yes, they might Bing it too, but I refuse to accept that verb.