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What's Ahead For 2011? Benjamin Campbell: It Will Bring Further Consolidation In The Music Industry.

image from As we end the year, Hypebot asked some our favorite thinkers, writers, and friends to answer two questions - one looking forward and the other back. Here Benjamin Campbell, Founder + CEO,, anwsers.

Hypebot: What do you see as the most important business and consumer trends that will shape the music industry in 2011?

Benjamin Campbell: I think musicians and fans understand more than ever just how symbiotic their relationship is.  

An informed, motivated, fan base can change the game for an artist - pushing them to the top: whether it's financially supporting them, helping spread the word about them online and via word of mouth, or judging them up in the rankings like we do on 

In 2011 I think we'll see a further advancement of the tools that allow artists and fans to interact online - more direct interaction with passionate fans, more ways for those fans to spread the word, and more ways for the artist and fans to reward each other. 

I also think 2011 will bring a further consolidation in the industry.  Many of the media-darling music companies of just 3 years ago have either gone bust or been gobbled up for pennies on the dollar. 

This process is likely to continue in 2011 - with both MySpace and EMI on the rocks.  I think that by the end of the year we'll see big money being spent in the industry again to assemble the key components of a new-world-order platform - one with sufficient scale to actually have the industry reconsolidate around it.

Hypebot: Since this is ultimately all about music, what were your top musical moment(s) of 2010?

Benjamin Campbell: When OurStage band "Mission Hill" opened for Bon Jovi in front of 60,000 fans at Gillette Stadium; When 16 year old OurStage artist Sarah Solovay opened for John Mayer; When OurStage band "Kill the Alarm" totally rocked the OurStage MTV Showcase in NYC with their song "Sit Up". 

Sorry to have all my best musical moments be so OurStage-centric....but I'm very passionate about what we're doing.