Content Marketing: To Register or Not?
Should fans have to fill out a form to get extra content? In many cases, it’s a good idea to collect some data like e-mail addresses and location.
Other times, the effort fans exert to get the content defeats the purpose. If you want to give a song to them, give it. Otherwise, they may just resort to easier, often unwanted means.
At Music Think Tank, Dave Huffman asks: Should fans register? Find out now.