How Many Product Placements Can You Find In The New Britney Spears Video?
Product placements in music videos are nothing new. But while not quite reaching Lady Gaga proportions (does Britney beat Gaga by any metric these days?), her new video for "Hold It Against Me" certainly tries. There are a lot of references to products from Sony, who own her record label, and to online dating site Plenty Of Fish. But there's more. How many product placements can you find in the new Britney Spears video?
Ha, I don’t want to be too self-promotional, but I literally wrote a blog about this on the weekend (http://www.hypedsound.com/blogs/details/product-placement-cannot-save-the-music-indus).
I think the video is pretty good once it gets past the first half with the most product placement and then gets into the more intricate dance numbers. I think it’s a pretty good song too, all things considered.
http://www.hypedsound.com/blogs/details/product-placement-cannot-save-the-music-indus
you’re not going to trick me into watching this video – pass
Would you watch it if we offered a prize? :>)
There is product placement in everything lets not just single out one instance.
You find clothing, cars, drinks, electronics, and furniture of certain brands as well as the names of cities, states, countries etc in the lyrics of songs as well as in music videos all of that if product placement whether it was put there on purpose or not.
I can only find 4:
Her perfume
The makeup
Plenty of fish
and Sony
they spent an awful long time on her shoes toward the end. but i’m not a girl so i don’t know if they’re a distinguishable brand or not.
Any chance the prize is a Sony widescreen TV, Bruce? 😉
UPDATE: Billboard reports she snagged $500K for the product placement ads.
great article on it and how much she earned:
http://www.popeater.com/2011/02/22/britney-spears-product-placements/?icid=maing|main5|dl3|sec1_lnk3|45740
there was at least 5 or six that i counted
the perfume
make up
plenty of fish
sony
the close up of the lips could either be rolling stones or DQ
and the rainbow at the end is apparently def leapord