A Record Label Opens For Working Musicians
In the UK, a record label for musicians with day jobs has opened. It is primary seeking artists who have already funded their own professional recordings and are looking for an extra boost. Day Job Records is run by a cache of music industry, public relations, marketing and legal experts who are looking to sign, develop, package, distribute and market "undiscovered gems" who can "maximize return for both parties."
Amusingly, the company boldly states in its release that it doesn't care how many Facebook or MySpace fans an artist has, all they are seeking is "artists who make music they like and are willing to put in the hard work to be successful."
Day Job Records doesn't want to own the copyright to an artist's works either.
What's most interesting though is that we live in an age where 9-5 musicians can be considered a market segment. While there has always been musicians that work a day job to support their musical career, it's rare that you see a label that targets them specifically. In 2011, Day Job Records plans to sign five artists and help them market their material. On their site, they've published this manifesto:
1.You bring the music; we'll bring everything else.
2.A mutually beneficial relationship
3.We can't make you successful on our own.
4. Social media is not the world.
5. We might not be the right record company for you.
It's hard to know what to make of this effort. Sadly, the branding is almost better than the concept. Had the label been named anything else, it would've just been another indie label. But as long as there's a solid team of business people and music fans, Day Job Records may keep its respect once the novelty is gone.
What do you think?
We started Porto Franco Records 2 years ago in San Francisco, creating our roster of musicians (jazz, rock, world) whose main source of income is not and likely will never be record sales, but teaching, playing gigs with multiple projects, recording for other artists. Over the two years we’re coming to a very similar idea. If we knew then what we know now, it would probably be even closer. Excited to see how these guys do.
Sounds great. I think this is really going after a niche market that is greatly under served. Wanted to see more about the branding of it, but the link above doesn’t seem to work. Can you fix or someone post the website url.
I like this idea of a record label, especially when it mentions social networking as something they don’t care about when it comes to talent. What I DO NOT LIKE is that the record label is used to promote the artist into popularity, then signed to another label that’s bigger then them in terms of regognition and capabilites (in this case, the “majors”). Chances are, they could setting up the biggest mistake because the bigger record labels could screw the artists over. They should be the kind of record label that EVERYONE in the music and recording industry should look to as an example, if proven successful. Day Job Records could change the way record labels operate, rid of the negative outlook and portrayal of record labels all together and revitalize the industry istelf. It’s rare to find something like this now. Just my 2 cents.
I got the article from here.
http://musicindustryreport.org/?p=31003
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