Few indie labels have a brand strong enough to attract their own community and leverage it to market their subscription music service. Bridge Nine Records, a Boston-area label, is giving it a shot. For 4$ a month or $30 a year fans gain access to over one hundred albums, create their own site URL on the community site, and create playlists for others to stream.
According to label owner Chris Wrenn, he's launching the subscription player because they want to evolve with the changing needs of their fans and give them an "inexpensive way to show their support." On theB9.com, the label's online community site, bonus features will be granted to subscribers as a sign of gratitude, as well as, access to exclusive albums and limited edition items.
TheB9.com started in 2002 and boasts over 80,000 members. Users can post messages, read news, check on tour dates, and buy or sell items.
Considering that for $5 a month users can gain access to millions of songs via Rdio and MOG, $4 isn't exactly a deal, but this isn't meant to replace them.
With the new subscription service, Bridge Nine may find a way to monetize their behavior while providing tools that will help deepen community engagement.
In the past, indie labels have placed their entire catalog up for download, among other things, but this is the first streaming music service that Hypebot has seen.
Strange... A label is adapting to their fans. #thenewmusicbusiness
What innovative indie model have you seen lately?