Music Marketing

A Picture Is Worth A Thousand Words: Abandon Text, Go Visual To Drive Traffic

Scott Perry, in his excellent free newsletter and site New Music Tipsheet, advises using more picture posts to drive traffic to your band's site and Facebook page:

image from www.google.com "I know studies can tell you the actual percentage of engagement among text vs picture posts, but I see it every day in my own feeds. When I post text-only to my Facebook feed, I get a couple of replies. But I post an intesting pic, and damn if the replies & likes don't go through the roof"

"Start using Instagram or PicPlz or Flickr ASAP, link to Twitter / Facebook / Foursquare / Tumblr, etc. so you can post on multiple platforms in one step." (more…)"

"Instead of just saying "see you at the show tonight!" post a pic of the Space Needle or Portellos or Waterloo or Dreamland or In & Out or Waffle House, that tells fans in each town that you are there and that you get them. And THEN remind them of the show tonight by dropping a bit.ly ticket link in your post."

Share on:

2 Comments

  1. How does posting a picture of a waffle house tell fans you “get them”? If they were a fan, they’d have the tix anyway, and I’m not sure how posting a pic of a tourist attraction will incite them to click on a bitly link to get a ticket.
    I don’t understand this advice at all, engagement with fans is so much more than this.
    I get the point of the visuals, but wouldn’t posting pictures of you and fans be better? — “this is us and sally from portland on the last show, come to the show tonite and get your pic taken with the band” That shows you get the fan, not the local pizza hut.
    Or even better, how about a “before the show meet and greet”. That’s fan engagement.

  2. Generally-speaking, fans love that an artist is aware of cool stuff in the cities they live in. So maybe a pic of the Space Needle or Waffle House isn’t the best example, but if it’s, say, football season, a city’s team logo with a “Go Bears!” mention in the text will go a long way.

Comments are closed.