"We're signing the remaining deals as I speak," said Jonathan Forster, General Manager of Europe & Global Vice President of Ad Sales at Spotify, speaking at the Omnicom conference in London. "We won't launch before July 5th."
To make the labels happy. Spotify has reportedly agreed to a faster monetization strategy than they currently have. That could mean more restricted trials than its current ad-supported freemium model. Spotify has 10 million EU users with one 1 million subscribers paying 10 Euros a month for an ad free version with mobile options.