Top 10 Musicians Sharing Content On Facebook Drive 80 Million Pageviews
Visibli, creators of an "Engagement Bar" which deploys a customizable upper screen frame for Visibli-altered links served on social media sites like Twitter, has released a report looking at the amount of traffic driven by top music artists on Facebook. They combined their proprietary information on artist-driven traffic with some information from a recent ShareThis study to come up with the top 10 artists on Facebook driving almost 80 million pageviews combined in one month.
"Which Artists Drive the Most Traffic on Facebook?" took a look at Visibli's proprietary data, gathered from artists using their Engagement Bar, and found that top artists average 11.3 clicks per shared link versus an average 4.3 clicks per shared link revealed by ShareThis.
Pageviews Driven By Top Artists on Facebook, May 2011
The top 10, shown in the chart above, is notable for two things. One, the response to Justin Bieber and Lady Gaga who truly outperformed and the inclusion of two deceased artists, Bob Marley and Michael Jackson. However, since the number of clicks is extrapolated from the average of the accounts to which Visibli has direct access and then assigned based on the number of links posted on artists accounts as Likes, this is really a study of which top artist posts or has representatives posting the most Like links.
To some extent, we can consider this sort of study a work of entertainment that gives Visibli a marketing boost using their access to proprietary data. What is a bit more interesting is their actual Engagement Bar which provides a shortened link, such as http://bit.ly/jCztFv that resolves to a visibli.com link with a customizable bar at the top of the screen.
This twist on using url shorteners has led to a successful trial with Quincy Jones and a deal with Interscope to deploy the technology on more sites. Though I have mixed feelings about any such framing device, it's pretty interesting to see how, once something is made smaller on the web, companies compete over how to then make it bigger, such as the many Twitter-related picture services or url shorteners that attach additional data.