Microblogging service Tumblr has been around since 2007 yet, though a variety of corporate entities now use it, Tumblr still feels fresh and youthful. A number of recent developments have increased its usefulness for marketing music and related content including the introduction of the Tumblr share button, their integration with Soundcloud and their creation of new discovery features.
Tumblr is a relatively simple microblogging service that's designed for quick content sharing. It offers the opportunity for musicians and marketers to become micromedia companies that regularly share bits of content with fans and friends for redistribution. If you haven't yet embraced this well-established concept, Tumblr is a great tool for learning to microchunk media content and to increase your web presence with Tumblr's greatest micropublishing tool, the Reblog button.
The Reblog button has allowed Tumblr to become a community of republishers who share content found on other tumblogs. The introduction of the Tumblr button facilitates the reblogging process from any participating website thus expanding the process beyond Tumblr's domain. It is also a tool well worth adding to non-tumblogs to encourage the injection of your content into the land of Tumblr.
Tumblr's integration with SoundCloud was a great move because SoundCloud users are already microchunking content and making it available to embed on other sites. This integration also increases the usefulness of SoundCloud's many sharing options and apps.
Tumblr has also been creating a variety of ways to discover tumblogs. Earlier this year, Tumblr created a tag directory called the Explore page with a link in their navigation bar. They also recently introduced the Tumblr Spotlight that features select blogs by category. You can get info on recommending blogs and categories here.
If you're not a Tumblr user, check out Why Everyone Loves Tumblr for more info on their features. If you're already a Tumblr user, be sure to keep an eye on their Staff Blog for future developments accessible via the What's New button on the nav bar.