Pimp Your Site: Hello Bar vs. Wibiya Web Toolbar

image from www.google.com While social networks are critical for music marketing, all musicians should have a home site under their control in order to offer a rich reservoir of news, content and such features as merch shops. However, it's sometimes a challenge to decide how best to alert users to the latest news or encourage their deeper engagement with one's content as they land, check out the most obvious material and move on. Two free tools with which I've started experimenting, the Hello Bar and the Wibiya Web Toolbar, offer different solutions for such problems.

I recently installed both toolbars on the homepage of my current project, All World Dance, to see how they operated. Now that I've gotten used to them, I've decided to add them to the rest of my site and see how they do. Since both toolbars offer basic stats, I'll be able to get a sense of whether or not they're a good fit for this particular site, an approach that should always be taken when deciding what works as opposed to relying solely on personal aesthetics or choosing a solution because everyone else is using it.

The Hello Bar, which is still in beta, is a product of Digital Telepathy who also created the SlideDeck. It's a simple toolbar that resides at the top of the page. The free version includes an unobtrusive Hello Bar logo and a single message with a single link. It may well be the ideal solution for emphasizing one's latest release or encouraging new friends or subscribers. For example, DIYthemes has had great success with the Hello Bar and they share their insights on what they did.

The Wibiya Web Toolbar, which was recently acquired by Conduit, a company that has made browser toolbars for folks like Rihanna and 50 Cent, is a more complex offering that sits at the bottom of the browser window. It allows you to include all sorts of apps for your content, like a CoolIris wall for your YouTube uploads, and sharing buttons for social networks. You can check out the app options for an interesting range of possibilities.

I'm less convinced by the Wibiya Web Toolbar since it requires you to stop and check it out and I personally find them annoying on other sites. But, again, I'll let the stats do the talking since following one's personal preferences is a great way to reduce your ability to reach a full range of diverse fans.

Both products have premium versions. The Hello Bar offers additional features, such as A/B testing and updates via feeds, that would be quite useful. Wibiya's premium offering is a bit more complex, like their toolbar, but both offer options designed for multiple websites and might benefit from a cheaper version for single website users. That said, I think both tools are well worth considering for the needs of musicians' websites and the free versions should be adequate for evaluation.

Hypebot contributor Clyde Smith is a freelance writer and blogger. Flux Research is his business writing hub and All World Dance: World Dance News is his primary web project.

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  1. Hi Clyde, thanks for writing about us!
    Have you tried the free 14 day trial of Hello Bar PRO? I couldn’t tell from your paragraph on PRO if you read about it or actually tried it out.

  2. Great post, I would like to know where to get a bar like wibaya, at the bottom of the page similar to the one on bandzoogle website, that play music, from page to page, without stopping so people can brouse your website without having to stop it.

  3. Jamie, I am trying it out now but didn’t have much to add except for mentioning extra features. If there was a page about it that was public without logging in I would have linked to that.
    Chris, I know what you mean. Sites where the music stops and starts over from page to page drive me crazy. I’ll keep an eye out.

  4. Hey Chris I found 2 that might work for you.. If you are familiar with Tumblr these 2 links below are on alot of Tumblr blogs thats how I know about them..they do exactly what you want and play music uninterrupted even when a visitor to your site browses to another page.
    They both work very well..and I really like the hypster one due to the fact that you can add videos to it..
    (Im not affiliated with any of them just sharing em)

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